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Heidi H. Sung, PhD. CHE
Assistant Professor
Phone Number: (718) 990-1652
Fax Number: (718) 990-5879
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| Mailing Address |
Heidi Sung
Division of Hotel, Restaurant, Sport, Travel & Tourism Management
St. John's University |
| Biography |
Dr. Heidi Sung is an Assistant Professor with St. John's University, Division of Hotel, Restaurant, Sport, Travel & Tourism Management.
Prior to her current position she was Assistant Professor and Director of the Tourism & Hospitality Research Institute at Conrad N. Hilton College of Hotel & Restaurant Management, University of Houston. Prior to this she was an Adjunct Professor at New York University. Being a mountain climber dreaming of a new life that would get her into both business and mountains at the same time, Dr. Sung moved to Nepal in 1989 and opened up an adventure travel company. Her agency became the first Korean tour operator in the market and served as a general sales agent for Korean Air in Nepal. Her enthusiasm for tourism and pursuit of research on issues of industry made her work on the Graduate studies at Purdue University specializing in tourism management and marketing. In addition to the adventure travel research, her special niche, Dr. Sung's research emphasis is primarily on consumer and travel behavior across various segments in the travel and tourism industry. Dr. Sung is currently a board member and the membership newsletter editor for the International Society of Travel and Tourism Educators (ISTTE). She is also a member of Editorial Board of the Journal of Travel & Tourism Marketing. |
| Education |
- Ph.D. Travel/Tourism Marketing and Management Interdisciplinary Program for Tourism
Purdue University, West Lafayette, IN
- M. S., Travel/Tourism Marketing and Management
Department of Hospitality and Tourism Management
Purdue University, West Lafayette, IN
- B. A., English Literature
Department of English Language and Literature
Yonsei University, Seoul, Korea
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| Industry/Teaching Experience |
- 1989 - 1991
Director General
Universal Alpine Service Pvt. Ltd.
Universal Tours & Travels Pvt. Ltd.
Kathmandu, Nepal
(Served for Korean Air as their General Sales Agent in Nepal)
- Other experiences with:
Korea Trade Promotion Corporation (KOTRA)
Korea Broadcasting System (KBS)
The 1988 Seoul Olympic Organizing Committee
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| Publications |
* 26 Referred Publications in Academic Journals and Conference Preceedings
* 12 Monographs and technical reports |
| Specialization |
- Hospitality & tourism management and marketing
- Special-interest travel (i.e. adventure travel, ecotourism)
- Tourism destination marketing
- Consumer behavior and travel patterns of domestic/international travelers
- Market analysis and product development in hospitality & tourism
- Market segmentation and procedures in tourism
- Database marketing
- Analysis of tourism and hospitality trends
- Secondary analysis of major national data sets (i.e., CE, NSRE, PTAM)
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| Certificates and Awards |
- Certified Hospitality Educator (CHE)
- BEST PAPER AWARD -
Typology of adventure travelers: Formulating strategies for different target segments; The Fifth Biennial Conference on Tourism in Asia: Development, Marketing, & Sustainability, Hong Kong SAR, PRC (May, 2002)
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| Additional Information |
PROFESSIONAL ORGANIZATIONS
- Council on Hotel, Restaurant and Institutional Education (CHRIE)
- International Society of Travel and Tourism Educators (ISTTE)
- Travel and Tourism Research Association (TTRA)
- National Recreation and Park Association (NSRE)
- Phi Beta Delta for International Scholars
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Designed and maintained by Education Systems.
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