Professor Cathy H.C. Hsu joined the Department of Hotel and Tourism Management in July 2001. Previously, she was a professor at Kansas State University. Prior to that, she was on faculty at Iowa State University for 9 years.

She is the editor and chapter author of the book, Legalized Casino Gaming in the US: The Economic and Social Impact, published in 1999 by The Haworth Hospitality Press. She is also the lead author of the Marketing Hospitality textbook, published in June 2001 by John Wiley and Sons. She has also co-authored a book on Quantity Food Quality Control in traditional Chinese, published in Taiwan in 1995. Professor Hsu has over 80 refereed journal and proceedings publications; has served as the proceedings editor for the International Society of Travel and Tourism Educators’ (ISTTE) annual conference for 6 years; and is the editor-in-chief of the Journal of Teaching in Travel and Tourism.

Professor Hsu is a member of the Travel and Tourism Research Association, ISTTE, and Council on Hotel, Restaurant and Institutional Education (CHRIE). She has served on the CHRIE board of directors and is currently the Chairman of the board of ISTTE. She also serves on 7 journal editorial boards. She received the Best Article of the Year award from the Journal of Hospitality and Tourism Research in 2000. She is listed in Who’s Who Among Asian Americans. Born and raised in Taiwan, she is fluent in Mandarin Chinese.

Academic qualifications

• Ph.D. (1989) Iowa State University
• MSc (1986) Iowa State University
• BS (1984) Fu-Jen University

• Journal of Travel Research
• Journal of Hospitality and Tourism Research
• Cornell HRA Quarterly
• Journal of Teaching in Travel & Tourism
• Asia Pacific Journal of Tourism Research
• Pacific Tourism Review
• Journal of Hospitality and Tourism Education

• International Association of Scientific Experts in Tourism
• Travel and Tourism Research Association
• International Society of Travel and Tourism Educators
• The Council on Hotel, Restaurant, and Institutional Education
• Asia Pacific Tourism Association
• Kappa Omicron Nu National Home Economics Honor Society
• The Honor Society of Phi Kappa Phi

• Precursors of Mainland Chinese Travelers’ Visit to Hong Kong: Incorporating Travel Motivation Theory into the Theory of Planned Behavior.
• Understanding Mainland Chinese Domestic Mature Travellers’ Motivation and Behaviour.
• Enhancement of HTM Teaching and Learning: Integration of Student Learning Styles.
• Mainland Chinese Travellers’ Intention of Choosing Hong Kong as a Travel Destination: A Test of the Theory of Reasoned Action.
• Advertising Effectiveness Study. Lawrence Convention & Visitors Bureau.
• Travel Agents’ Changing Role in the Distribution Channel. ASTA Foundation.
• Tourism/Market Research for the Division of Travel and Tourism. Kansas Department of Commerce & Housing.
• Mature Travelers’ Decision-Making and Behaviors in Motorcoach Tour Selection. National Tourism Foundation.

Scholarship and Publications

Books and book chapters

• Hsu, Cathy H.C., and Powers, Tom. (2001). Marketing Hospitality (3rd ed.). New York: John Wiley & Sons.
• Hsu, Cathy H.C. (Ed.). (1999). Legalized Casino Gaming in the United States: The Economic and Social Impact. New York: The Haworth Hospitality Press.
• Hsu, Cathy H.C. (1999). History, Development, and Legislation of Riverboat and Land-Based Non-Native American Casino Gaming. In C.H.C. Hsu (Ed.), Legalized Casino Gaming in the United States: The Economic and Social Impact (pp. 63-90). New York: The Haworth Hospitality Press.
• Hsu, Cathy H.C. (1999). Social Impacts of Native American Casino Gaming. In C.H.C. Hsu (Ed.), Legalized Casino Gaming in the United States: The Economic and Social Impact (pp. 221-232). New York: The Haworth Hospitality Press.
• Huang, Shau-Yen and Hsu, Cathy H.C. (1994). Quantity Food Quality Control. Taipei, Taiwan. Hua Shiang Yuan Publishing Co.

• Wolfe, Kara., and Hsu, Cathy H.C. (2003). Travel motivations and visitation barriers of African-Americans and Caucasians to a national park site. The Consortium Journal of Hospitality and Tourism, 7(2), 5-18.
• Yeh, Jung-Mao (Ronnie), Hsu, Cathy H.C., Kim, Yen-Soon, and Im, Hyun-Jung. (2003). Development of Hospitality Programs in Taiwan. Journal of Hospitality and Tourism Education,15(2), 7-15.
• Hsu, Cathy H.C., and Kang, Soo K. (2003). Profiling Asian and Western Family Independent Travelers (FITs): An Exploratory Study. Asia Pacific Journal of Tourism Research, 8(1), 58-71.
• Hsu, Cathy H.C. (2002). Mature Motorcoach Traveler's Satisfaction: A Preliminary Step Toward Measurement Development. Journal of Hospitality and Tourism Research. (in press)
• Hsu, Cathy H.C., Kang, Soo K., and Wolfe, Kara. (2002). Psychographic and Demographic Profiles of Niche Market Leisure Travelers. Journal of Hospitality and Tourism Research. (in press)
• Hsu, Cathy H.C., and Lee, Eun-Joo. (2001). Segmentation of Senior Motorcoach Travelers. Journal of Travel Research. (in press)
• Choi, Jeong-Ja, and Hsu, Cathy H.C. (2001). Native American Casino Website Assessment. Journal of Travel & Tourism Marketing. (in press)
• Hsu, Cathy H.C. (2001). Importance and Dimensionality of Senior Motorcoach Traveler Choice Attributes. Journal of Hospitality & Leisure Marketing, 8(1/2). (in press)
• Oh, Haemoon, and Hsu, Cathy H.C. (2001). Volitional Degrees of Gambling Behaviors. Annals of Tourism Research, 28(3), 618-637.
• Chen, Joseph S., and Hsu, Cathy H.C. (2001). Developing and Validating a Riverboat Gaming Impact Scale. Annals of Tourism Research, 28(2), 459-476.
• Kang, Soo K., and Hsu, Cathy H.C. (2001). University Students' Perceptions on Legalized Gambling and Their Casino Gaming Behaviors. The Consortium Journal, 5(1), 5-16.
• Hsu, Cathy H.C. (2000). Determinants of Mature Travelers' Motorcoach Tour Satisfaction and Brand Loyalty. Journal of Hospitality and Tourism Research, 24(2), 223-238.
• Hsu, Cathy H.C. (2000). Riverboat Casinos' Impact on Host Communities: Comments From Business Owners And Residents. Asia Pacific Journal of Tourism Research, 5(1), 8-15.
• Hsu, Cathy H.C. (2000). Residents' Support for Legalized Gaming and Perceived Impacts of Riverboat Casinos: Changes in Five Years. Journal of Travel Research, 38(4), 390-395.
• Chen, Joseph S., and Hsu, Cathy H.C. (2000). Measurement of Korean Tourists' Perceived Images of Overseas Destinations. Journal of Travel Research, 38(4), 411-416.
• Hsu, Cathy H.C. (1999). A Gaming Management Course and its Impact on Students' Perceptions. Journal of Hospitality & Tourism Education, 11(2/3), 45-49.
• Chen, Joseph S., and Hsu, Cathy H.C. (1999). The Use of Logit Analysis to Enhance Market Segmentation Methodology. Journal of Hospitality & Tourism Research, 23(3), 268-283. (Received Best Article of the Year Award)
• Hsu, Cathy H.C., and Lin, Li-Chun. (1999). Hospitality Marketing Textbook Selection and Course Content. Journal of Hospitality & Tourism Education, 11(1), 22-29.
• Hsu, Cathy H.C. (1999). Learning Styles of Hospitality Students: Nature or Nurture? International Journal of Hospitality Management, 18(1), 17-30.
• Hsu, Cathy H.C. (1998). Impacts of Riverboat Gaming on Community Quality. Journal of Hospitality and Tourism Research, 22(4), 323-337.
• Hsu, Cathy H.C., and Chen, Joseph S. (1998). A SWOT Analysis of Taiwan as an International Tourist Destination. Pacific Tourism Review, 2(2), 167-179.
• Chien, Chunlun, Hsu, Cathy H.C., and Huss, James J. (1998). Computer Use in Independent Restaurants. Journal of Hospitality & Tourism Research, 22(2), 158-173.
• Wie, Seung Hee, Strohbehn, Catherine H., and Hsu, Cathy H.C. (1998). Iowa Dietitians' Attitudes Toward and Knowledge of Genetically Engineered and Irradiated Foods. Journal of the American Dietetic Association, 98(11), 1331-1333.
• Hsu, Cathy H.C. (1998). Gaming as an Economic Development Tool: A Case Study of Two Iowa Communities. Pacific Tourism Review, 1(3), 211-224.
• Hsu, Cathy H.C. (1997/98). Enhancement of Hospitality Education: Integration of Student Learning Styles. Journal of Hospitality & Tourism Education, 9(4), 56-59.
• Hsu, Cathy H.C., Byun, Sunghee., and Yang, Il-Sun. (1997). Attitudes of Korean College Students Towards Quick Service, Family Style, and Fine Dining Restaurants. Journal of Restaurant and Foodservice Marketing, 2(4), 65-85.
• Hsu, Cathy H.C., and Sung, Shihlin. (1997). Travel Behaviors of International Students at a Midwestern University. Journal of Travel Research, 36(1), 59-65.
• Sung, Shihlin, and Hsu, Cathy H.C. (1996). International Students' Travel Characteristics: An Exploratory Study. Journal of Travel and Tourism Marketing, 5(3), 277-283.
• Hsu, Cathy H.C. (1996). Needs and Concerns of International Students: What Can Educators Do? Hospitality and Tourism Educator, 8(2/3), 68-75.
• Hsu, Cathy H.C., and Huang, Shau-Yen. (1995). Sanitation Knowledge, Attitudes, and Behaviors of Food Service Workers in Big Ten Universities. National Association of College and University Food Service Journal, 19, 23-32.
• Hsu, Cathy H.C. (1995). Computer Skills Needed and Demonstrated by Hospitality Management Graduates: Perceptions of Hotel Operators. Hospitality and Tourism Educator, 7(2), 25-29.
• Hsu, Cathy H.C. (1995). A Hospitality Management Department's Participation in a University Partner's Program with IBM. Hospitality and Tourism Educator, 7(1), 45-46.
• Thin, Tin O., and Hsu, Cathy H.C. (1995). Opinions on Riverboat Casinos and the Perceived Impacts on Community Quality by Quad Cities Residents. Gaming Research and Review Journal, 1(2), 1-14.

• Advertising Effectiveness Study for the Lawrence Convention and Visitors Bureau, Lawrence, Kansas, USA
• Usage of Travel Information Centers for the Kansas Department of Commerce, Division of Travel and Tourism, Kansas, USA
• Advertising Effectiveness Study for the Kansas Department of Commerce, Division of Travel and Tourism, Kansas, USA
• Image Study for the Kansas Department of Commerce, Division of Travel and Tourism, Kansas, USA
• Strategic Marketing Plan Development for the Kansas Department of Commerce, Division of Travel and Tourism, Kansas, USA
• Development of a Hospitality Training Program. Iowa Department of Economics Development, Division of Tourism, USA